Marketing at HEC Liège  

Over the past month, our MSMA-1 students dove into the world of Customer Relationship Management — hands-on and head-first!
Thanks to the generous support of Salesforce, asUgo, and UPEO, our students had an enriching experience! 

The International Strategic Marketing Specialization wishes a warm welcome to its new master students. 

This event featured introductions to the Professors and Assistants, an information session and activities designed to help everyone get to know each other better.

The Belge Journée du Marketing brought together researchers from French-speaking universities — ULB, ULiège, UCLouvain, UMons, and UNamur — to share and discuss their latest work in the fields of services and marketing.